How Online Fundraising Works

The internet has opened up the door to an entirely new area of fundraising. Online fundraising is the new, big fundraising method and if your organization has not tried online fundraising, it is about time it did.

To successfully fundraise online, the first thing you need is a website. Most schools, charities and not-for-profit organizations already have a website. If you don’t, you will need to create a simple website that you can use for fundraising and informational purposes. Once you have done this, before you do anything else, add a PayPal donate button to your site. So many people want to support good causes but you have to make it easy for them to do so. They may not want to buy anything. They may simply wish to give you some money. Make it easy for them.

Once you have done this, you need to consider ways in which you can run an online fundraising campaign with the support of a fundraising team and other members of your special community. For example, schools and churches (and other organizations) can become Affiliates to book-sellers such as Amazon with links to the online store on their website. Every time someone links from your website to one of these stores and purchases a book, your organization will receive a commission.

Becoming an Affiliate for a book store is just an example that specifically suits environments such as schools and churches, however your organization can become an Affiliate for any sort of online store, even an online shopping mall. Whenever someone enters that shopping mall from your website and purchases anything at all, you will get a commission. It is a sensible way in which an organization can benefit from people’s purchases without it actually costing them any more than they were going to spend anyway.

Another great online fundraising idea is to sell items on Ebay. You can get people to donate items which can be sold at auction or even to create information products that can be downloaded automatically and sold again and again. Digital products do not require you to stock or post items and so are well worth considering as a part of your online fundraising repertoire.

Online fundraising offers countless opportunities for the modern fundraiser. All that is required of you is the willingness to learn how to make the most of it and a bit of creativity.

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