Candle fundraising is the most popular process for many sitting at home or leisure premises and ready to exert their invariably persuasion skill to start marketing business and catch up easy money. The candle retail sales touch the magical mark of 2 billion dollars per annum leaving aside the candle accessories sales. Just cash in on candle fundraising is today’s slogan for many groups cash in on the huge market potential.
Popularity of candle fundraising has grown so marvelous that market players have begun to increase both the level of production and technical sophistication. The newest entrant in the candle segment is the elegant triple-scented, 10 oz. hexagon lead free jar candles made with the premier quality products obtainable. They smolder around 70 hours. Many players are offering more than twenty distinctive fragrances to choose from which presents a choice for every one.
Candle fundraising at the average gives each partaker about $85.00 at average. The organizational participation is mostly incentive based and brings profit on the basis of candles sold. One gets incentives of around 50% on each candle apart from a share of the organizational profit.
How Candle Fundraising Works
Candle fundraising is mostly a group activity. The marketing a sell are done in two ways. It may be through brochure and direct to home sales by hand. Brochure marketing involves presentation of a catalogue to the candidates showing price and variety range. Orders and payments are collected up front and delivery was done afterwards. After getting the order from the customer the group the order is given top priority and candles are delivered on the given address within a few days. The group has no or diminutive out of pocket disbursement and profit is generally kept right away.
In case of on hand candle sales, groups obtain candles upfront and sell them to customers instantly. The clients don’t have to wait for the delivery. Though the group bear the expenses of purchasing the candles from the manufacture and store them, yet on hand sale gives them an opportunity to get more and more sales and increase their reach and clientele base.
Most of the candle fundraising companies include two basic candles in their catalogue. One is made from paraffin and the other is made of soy. Both the categories have their merit and demerit to show to the customers and their sale depends on the customers’ choice of candles. Candles with more cost give better profit margins. But their expensive nature may deter customers to place large orders. But a proper promo strategy can fetch handsome order for both costly and cheap candles.
Benefits of Candle Fundraising
- Candles are highly consumable, allowing do again fundraisers
- Brochure candle sales regularly require no upfront money from organizations
- Candles are a fashionable gift item making holiday fundraisers thriving
- Profit from brochure or on hand sales are often instantly obtainable to the group
Risks in Candle Fundraising
- On hand sales may be complicated for groups with younger members
How to start Candle Fundraising
If you’re considering starting a candle fundraising company, there are several questions you need to ask (and answer.)
- Are there upfront costs for your organization?
- Does the company offer one type of candle (paraffin or soy) or both?
- Are materials provided to your group free of charge?
- Is there a minimum order to reach the maximum profit potential?
- Does the company provide you with sample candles or scents?
- Can you personalize the candle labels with your organization information?
- What happens if a scent sells out – do they refund the money or substitute the scent for another similar or popular scent?
- Is shipping of the candles free, included in the cost or extra?
- Does the order come presorted by seller or will your group need to sort the candles themselves?
- Are incentives or prize programs available for your sellers?
- If the candle fundraising sale is an "on hand" sale, what are the return policies?